It enables companies to anticipate change, improve efficiency, create new customer experiences and make better decisions faster.
BrandMax, an innovative solution for DV360, redefines the possibilities of branding by integrating Custom Bidding technology with user value optimization.
Gauss Connected TV is a platform that enables integrated planning and reporting of linear and connected TV campaigns. With it, you can easily plan, measure and optimise your campaigns.
Gauss Cookie Deprecation Impact Tool Uses a combination of technologies and own data analysis techniques to provide businesses with accurate and up-to-date information on the impact of third-party cookie deprecation. It is time to take action, 30% of your conversions are lost due to cookie deprecation!
Optimizing your digital product catalogue (feed) for automated sales on shopping platforms (Google Shopping, Facebook, Pinterest)
Collect web browsing data and aggregate it with the rest of your organisation’s data to accelerate your customer journey through better-targeted marketing actions.
Ad-machina is a technology that allows companies that advertise their products and services through Google Ads to hyper-personalise their ads in real time for each user and each search, analysing the consumer behaviour that moves them towards a purchase.
Artificial intelligence that supports the optimisation of your investments within digital marketing platforms.
Optimise your digital advertising campaigns using deeper buyer insight, based on First-Party Data, and machine learning, in real-time the audiences you prioritise in your advertising campaigns.
Activate your offline data on marketing platforms automatically and in real time, achieving a complete view of the customer journey and optimizing your campaigns to the stage of the funnel where your value target is.
We create an attribution model tailored to your business objectives so that your advertising spend is aligned with the strategies that have delivered the best results in conversion to sales.
Receive real-time alerts of relevant events on your website to help you resolve incidents and minimise the impact on your business. Monitor in a single control panel, the information coming from the different platforms’ measurement tools and compare it with our own tool to see discrepancies.
Drive performance at scale and engage your audiences by delivering data-driven ads that display the most appropriate product for the specific interests that each user has shown on your website.
Sell your products through Facebook’s marketplace and grow your business by creating your digital product catalogue (feed).