Verti, an online insurance company of the Mapfre group whose objective was to operate its lead generation business model as if it were an e-commerce. Thanks to Google and Making Science technology, they aligned its marketing optimization goals with its business goal (actual sales CPA).

Altamira is an expert real estate agency in the comprehensive management of financial and real estate assets. Altamira wanted to create an effective lead generation campaign through a strategy of complementing the prospecting activity in progress with a remarketing campaign on Facebook.

The European University is one of the leading private universities in Spain. The EU wanted to transform its strategy to align their objectives of the marketing campaigns with its ultimate goal of student enrollment.
Chus Lozano, Head of Paid Media "By optimizing for high-value leads in Smart Bidding with Gauss Smart Advertising, we have aligned marketing campaigns with our internal goal of new sign-ups."