OptiPhi
Media budget allocation informed by a comprehensive measurement framework, delivering incremental sales.
Media Budget Allocation
Marketing Mix Model
Experiments
Attribution
Media Budget Allocator
Smart planning
Leveraging data from the measurement framework, it intelligently transforms insights into concrete media budget allocation proposals.
Marketing Mix Model
Strategic vision of the investment
MMM allows you to make decisions at a strategic level, knowing where to invest and why. MMM enables more efficient budget allocation and avoids falling into the trap of over- or underinvestment.
Attribution
Strategic investment with daily precision
AI-based attribution, powered by MMM, supports informed operational decisions to adjust your budget and strategy in real time.
Privacy compliance, the AI attribution reconstructs user journey accurately, even with signal loss, so you don't miss vital information about the performance of each channel.
Experiments
New growth opportunities
Experiments allow controlled tests to measure the impact of new channels, strategies and emerging technologies with no risk.
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